Strictly speaking, China's wire and cable industry has a history of more than 50 years. Since 1958, China's wire and cable industry has shown a growing trend. After 50 years of development, China's electric wire and cable gross domestic product has jumped to the world's first place, can be said to be a rapid development. But with the rapid development, the domestic wire and cable industry is also facing more and more problems, more and more complex problems. Among them, the industry barriers also increased countless times than before, which on the one hand restrained the blind expansion of the domestic wire and cable industry, on the other hand urged the domestic cable industry from big to fine quality change.

 

For example, the current human resource barriers in the wire and cable industry are very prominent. Wire and cable industry enterprises need a group of professional talents familiar with cable industry technology, management and marketing. Only through the long-term training of the enterprise, can form a group of skilled production personnel and qualified professional and technical personnel, and have a higher technical development capacity and technological level and advanced testing and testing capabilities. The rapid development of wire and cable industry in China also makes the demand for related talents more and more prosperous. Therefore, there are certain barriers in human resources.

 

Secondly, the current wire and cable industry there are brand and sales channel barriers. For the state key projects, state grid corporation, power plants, nuclear power plants, ministry of railways, rail transit departments and other important departments, the power supply for machinery and equipment wire and cable safety, reliability requirements are higher. At the same time, these enterprises and customers have special requirements for cable performance (such as high temperature resistance, corrosion resistance or shielding, etc.). Therefore, these enterprises require the suppliers to have strong product research and development ability, better production and testing equipment level, and generally will not easily change the used products with stable and reliable quality, nor will they easily give up the cooperation relationship with the existing suppliers. Therefore, brand awareness, smooth sales channels and customer loyalty are difficult barriers for many wire and cable manufacturers to overcome.

 

Third, the target market and customer quality recognition barriers. Wire and cable products are mainly for electric power, energy, communication, rail transportation, urban construction, such as national key industries, these industries require different performance of wire and cable, the product the net also puts forward all kinds of certification requirements: such as the coal industry cable product inspect bureau to get coal safety certification, Marine cable products to China classification society and owners of China classification society certification, nuclear power cable to get the national nuclear security authentication, etc. At the same time, state grid, sinopec, CNPC and some large iron and steel enterprises have developed qualified supplier certification procedures and requirements, and implemented strict access system for wire and cable suppliers according to these requirements. Therefore, the target market and customer requirements of quality certification become one of the important barriers in the wire and cable industry.

 

**, production license system barriers. This barrier is a big obstacle for people who want to enter the wire and cable industry. In order to ensure the safe operation of the national electric power, communication network, the Chinese government to wire and cable products strict system of production license, any enterprises has not obtained the production license shall not be included in production license management of wire and cable products, any unit or individual shall not sell or use in business activities on the production license administration has not obtained the production license of wire and cable products.

 

Among the production license system, the representative of ** is compulsory product certification (CCC) system. Released according to the state administration of quality supervision, inspection and quarantine of the * * * * * * * to implement mandatory product certification of product catalogue, rules of mining rubber set soft cable, ac rated voltage up to and including 3 kv railway locomotive vehicle use wire and cable, rated voltage up to and including 450/750 rubber insulated wire and cable, rated voltage up to and including 450/750 PVC insulated wire and cable and so on four kind of wire and cable, must through the CCC certification, before leaving the factory sales, import and use in business activities.

 

Although industry barriers are becoming more and more prominent, the wire and cable industry is improving or breaking down all barriers by strengthening technology research and development and taking the road of transformation and upgrading. For example, at present the domestic cable production enterprises mainly in two ways to solve the current difficulties. One is merger and reorganization, through the form of merger and reorganization, to constantly arm and strengthen their main business combat effectiveness. Some traditional low-voltage cable production enterprises, through the acquisition of special cable factory, to enter the special cable market. The other way is to expand production and diversify competition. But expanding production also needs to be done with caution, or it could lead to "a mistake that will last forever."

 

When conducting regional investment, wire and cable enterprises should first understand the development of wire and cable industry in different regions, such as the supply and demand of different regions. Secondly, understand relevant policies of different regions, such as tax and environmental protection, so as to avoid conflicts with policies. From the current perspective, the eastern region is still an important production and consumption area of the domestic wire and cable industry, and the industry's overall industrial chain construction is relatively complete. In the future, it will gradually develop into a regional environmental protection and high-end development. Therefore, when investing in the eastern region, we should strengthen the construction and improvement of technology and brand, so as to better adapt to the market demand; However, the market potential in the central and western regions is still huge. With the rapid economic development of the western region, xinjiang, chengdu-chongqing economic circle and other regions, the demand for wire and cable products has maintained a rapid growth, which has also brought some opportunities for investment in these regions.

 

In addition, the current industrial chain of the domestic wire and cable industry is relatively perfect, but for a single enterprise, the construction of the industrial chain is very inadequate, which affects the improvement and development of enterprise competitiveness to a certain extent. Therefore, strengthening the construction of industrial chain is one of the development directions of enterprises in the future. In terms of industrial chain investment, first of all, the distribution of upstream supply sources and downstream demand markets should be taken into account. Secondly, understand the development of upstream and downstream industries, and choose self-construction, co-construction and other ways to build the upstream and downstream industry, so as to achieve the construction of improving their own industrial chain. **, we also need to know the relevant policies of upstream and downstream industries and whether there are certain restrictions on the entry of upstream and downstream industries.

 

Therefore, to sum up, the domestic wire and cable industry has entered the deep water area, and there will be a long and difficult "breaking the wall stage" in the future. No matter through merger and reorganization or expansion of production, it is urging China's cable industry to go from bigger to stronger. The author predicts that in the next ten years or less, the global cable leaders and even the top three will be born in China.